At once both futuristic and contemporary, legible and yet unusual, the design has edge while at the same time it is at home in the amorphous ether that is the emerging metaverse. Then the ground shifted, and this mark and custom wordmark appeared, and I knew this was it. No one really knows, yet, what it can be, and what it will be. We considered a number of marks and directions. The number 1 appears in the negative space between the F and the go-faster stripes. Discovery for this project was quite long. This clever negative space logo, designed by Carter Wong studio, served Formula 1 well it was in use from 1994 until 2017, when it was replaced by a new streamlined logo created by W+K London and accompanied by three custom typefaces designed by Marc Rouault. Enclave has the vibe of a secret society. The client was looking for something iconic, and mysterious. Heres a selection that make the most of whats not there. It is designed for founders those actively building a new world. Its tough to beat logos that show some clever use of negative space. It is a platform that will be vetted, where members are promoted by existing members, and where exceptional relationships will be possible. A Tack A simple thumbtack cut out of the middle of a blocky letter A. Quite clever in several regards, considering how arrows are associated with the shift key on a keyboard. It will leverage all the new capabilities that go with web3, from enhanced privacy to censorship-resistant peer-to-peer transactions. Shift This design depicts two arrows within the word shift with the negative space between the arrows forming the letter H. Enclave is a social networking platform in the making, designed for web3.
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